Madonna’s boy toy Jesus Luz just landed his first major ad campaign for Dolce & Gabbana Fall 2009 (see him on the far right). Models in the ad campaign include Eva Herzigova, David Gandy, Noah Mills, Adam Senn, and Julienne Quevenne.  Steven Klein shot the ads at Gleason’s Gym in Brooklyn, the most famous boxing establishment in New York. Fashion writers are surprised that the new kid on the block, Luz, is predominately featured over the more experienced models in the ad. Did Madonna pull some strings? Even though this is his second spread with Steven Klein, the fashion community has had mixed reviews about his first foray into the big-time. New York Magazine’s fashion blog, The Cut, posted a number of reviews from the Fashion Spot such as, “Jesus ruins that shot for me.”  Another said, “I’m [sic] I the only who thinks that Jesus looks photoshopped in there??? Its a very odd and terrible ad … .” And how about, “Jesus..what an eyesore.”

I am not an ad pro, but lets state the obvious: Jesus Luz is a hot model and a hot commodity. His body rocks, his eyes are piercing, and seeing him shirtless doesn’t make me want to turn the page quickly. Will I purchase his boxing attire? No. But I will linger on this ad a little bit longer than usual. I say he’s a knockout.