Jimmy Choo just unveiled a new line of shoes called Choo 24/7, a capsule collection of their  best-selling styles that have been updated with new lasts, colors and finishes. I think this is a fabulous idea since high-end labels usually produce a collection for just one season before it’s gone. During tight financial times, women want to invest in classic styles and not blow $700 on a pair of trendy stilettos.

The collection of 28 styles, which includes platforms, pointy toe pumps and strappy stilettos, will be on display at Jimmy Choo’s Milan showroom this week and will launch in January at Jimmy Choo stand-alone stores and department stores including Saks Fifth Avenue, Nordstrom and Bergdorf Goodman. The new collection is an ongoing project, and will be sold alongside Jimmy Choo’s main line.

“We think of these shoes as investment pieces, timeless pieces, part of a wardrobe that every woman needs,” said Tamara Mellon, Jimmy Choo’s founder and president.  Prices range from $395 for a basic flat to $1,200 for the Glenys gladiator stiletto.

The company is offering new variations of their classic styles such as black or champagne glitter, metallic elaphe snake, leopard print, a variety of colored patent finishes and heights including flats, 35-mm. and 65-mm. heels.

Ron Frasch, Saks Inc.’s president and chief merchandising officer of Saks Fifth Avenue said he sees the collection as filling a gap in the market. “Who is servicing the woman who goes to work in an office every day? The woman who cannot get away with wearing animal-print booties? I saw this collection and thought, ‘Whoa!’ This is exactly what we’ve been looking for.”