Makeup Guru Francois Nars Celebrates 15th Anniversary With Limited Edition Book of Celebrity Portraits

October 16th, 2009 · 4 Comments

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To celebrate the 15th Anniversary of makeup brand NARS, François Nars is releasing a limited edition book of fifteen celebrity portraits called NARS 15X15.

The book features portraits of 15 celebrities: Marc Jacobs, Isabella Rossellini, Amber Valletta, Dayle Haddon, Naomi Campbell, Amanda Lepore, Daphne Guinness, François Vincentelli, Natasha Poly, Lisa Marie Smith, Olivier Theyskens, Carla Gugino, Shalom Harlow, Tyson Ballou and Jennifer Jason Leigh.

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Francois Nars, the founder and creative director of the company that bears his name, did both the makeup and photography for the book, which features his fabulous friends transformed into new personas.

“Basically, I wanted people who reflected my taste, friends and people I admired for their look and talent,” said Nars. “I love the way Marc looks, but also what he is and does. I tried to pick people not just for looks, but for talent.”

Nars’ photo of Jacobs was inspired by a Richard Avedon image of Sixties supermodel China Machado and Nars Dovima Nail Polish, a dramatic tomato-red shade named for Sixties-era supermodel Dovima. “It is really an homage to Avedon, who I’ve admired for years,” said Nars. Proceeds from Jacobs’ image will go to AmFar.
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Each star’s photo was inspired by an iconic NARS product of their choosing. Model Amber Valetta, whose photo was inspired by Catherine Deneuve in Belle de Jour, chose Belle de Jour lipstick; Isabella Rossellini appears wearing Nars’ Misfit Duo Eyeshadow which references her most recent project, Green Porno, a series of short films examining the sex lives of bugs; actress Jennifer Jason Leigh chose Black Moon Eyeliner Pencil.

After each celebrity was shot at Industria, Nars handed them a Leica camera and asked them to shoot pictures of their own, using the product used in their Nars portrait as an inspiration.

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Every penny raised by the book will be donated to charity. Each celebrity chose a pet charity, and all proceeds from the sales of that person’s photos and images will be donated to his or her charity.

Starting November 12th, only 1,500 copies of the $80 book will be available for 30 days at www.15X15project.com and via narscosmetics.com. The shots, like the book and the celebrity portraits, will be available for sale for 30 days at 15×15project.com.

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