You must check out the brilliant article written by Nancy Jo Sales for Vanity Fair about those who should not be named: Jon and Kate Gosselin.

The Unreal Rise of Jon and Kate Gosselin asks the question I have been wondering myself for months: How did two average parents from rural Pennsylvania with an outsize brood rise to such dizzying heights of stardom and tabloid infamy?

Since March, they have appeared on the cover of the major celebrity weeklies more than 50 times—more than any other celebrity, including Brad and Angelina. I honestly don’t know why anyone cares about the Gosselins, but apparently someone does if they are selling millions of magazines and have ratings galore on their television show. Will this ever end? “Sadly, I think the only thing we can be sure of now,” says Janice Min, “is 10, 15 years down the road, the E! True Hollywood Story: The Gosselin Kids.”

Highlights:

- Jon seems to be convinced that he is a celebrity—a real celebrity. “At our V.M.A. party,” says Richard Spencer, “he told one of our guests, ‘Ya know, I’m so cool with my fame right now, I can just go up to Diddy and be like, What’s up, Sean?’”

- “Jon and Kate” this year’s tabloid obsession? “It surprised the hell out of me,” says TMZ’s Harvey Levin. “Watching a woman push a wagonful of kids up the street is just not interesting to me. But then when it started to unravel, it became interesting in a different way.”

- “I think Jon lost his identity,” says someone who works for the show. “He was like, Look, I don’t like this fame. I hate this. And Kate was like, It’s funny, I hated the fame and now I’m liking it. She was the star. Jon acknowledged on the show that she was the one who had the writing, the books, the career. This is a classic story of people growing apart.”