YEOW! Here is the first image of “Twilight” star Kellan Lutz as the new face of Calvin Klein Underwear and it was worth the wait.

In what is certain to be the brand’s most global campaign to date, for the first time the ads will feature a racially and nationally diverse quartet of male models instead of just one.
American actor Kellan Lutz, who plays vampire Emmett Cullen in the “Twilight” series, and is expected to be more prominent in “Eclipse,” the third installment.
American actor Mehcad Brooks, who played “Eggs” Benedict Talley on HBO’s “True Blood,” and now stars as an attorney on ABC’s new legal drama, “The Deep End.”

Spanish tennis star Fernando Verdasco, a top-10 ranked player.

Japanese soccer star Hidetoshi Nakata, one of the most famous Asian footballers (although retired), who attends runway shows and wears designer clothes, earning him a reputation as the Asian David Beckham.

The sexy foursome will appear separately in coordinated advertisements debuting “X,” a new underwear range hitting stores this month.

“The four different guys give us different ways to express things. They have different personalities, and that helps in our dialogue with our consumers,” said Bob Mazzoli, chief creative officer for Calvin Klein Underwear, a unit of The Warnaco Group.

In some profanity-laced videos, words are bleeped out by sound and by an X that appears over the mouth. The X range has a wide waistband ringed with the words “Calvin Klein” in capital letters and an X patch on the center front of the band.

Teasers for the digital campaign begin later this month, leading to a full reveal on March 1 to coincide with print and outdoor ads, which also have some digitally advanced elements.